Taste Budz

Taste Budz is a fictional CBD-infused drink brand where every flavor has a face, and every sip matches your mood. Each can is more than just a beverage—it’s a collectible bud with a bold personality, from Chill Cherry’s mellow vibes to Giggle Grape’s chaotic energy. Designed to entertain as much as it soothes, the brand blends character-driven storytelling with playful packaging and cannabis-adjacent humor.

This project was a deep dive into emotional branding, where I built the entire ecosystem: logo, packaging, product voice, character development, cheeky copy, and a cohesive social media presence. Every element—from fake “nutrition facts” to taglines like “stay high-drated”—leans into fun, without losing design polish.

Taste Budz explores the intersection of wellness, whimsy, and identity. It’s the kind of brand that makes you laugh, chill out, and maybe form an emotional attachment to a confused lemon.

Because who says your beverage can’t be your best bud?