Hidden Strings

Every day, innocent people fall victim to text scams—but what if the person scamming you was once a victim themselves? Hidden Strings is a powerful awareness campaign shedding light on the hidden world of online scams, where people are kidnapped, coerced, and forced to become scammers—trapping even more victims in an endless cycle of deception. That fake “bank alert” or “missed package” text? It might be coming from someone who was scammed themselves.

With the tagline “Don’t Be a Puppet,” this campaign urges people to recognize the dangers of text scams, think before they click, and protect their loved ones—because behind every scam, there may be someone pulling the strings.